You’ve got the perfect pitch idea, but you need an expert to quote. Where do you turn? here are five places to seek the people who will liven up your writing with their words.
Just about everyone who’s an expert in anything has a blog. Many have the added credibility of authoring books. Do a quick search for blogs on your topic, and check for contact information.
Book of Lists (U.S.)
This marketing tool produced by Business First also makes sense when you need to round up local business people for interviews. Most libraries in the U.S. subscribe.
Professional organizations/affiliations/ clubs
Need a beekeeper? Check out clubs for beekeeping. If you can’t find the association you are looking for using a quick online search, visit your library and try an association directory.
Remember up there where I said experts with blogs often have written books? Many of those experts would love to be quoted in articles. It builds their street cred, and helps sell their books. Visit a bookstore, library, or online seller, find those authors, and look them up.
Play six degrees of Kevin Bacon
Everyone knows someone who knows someone. Make the connections. Ask the people you already know if they know of a source you can interview about your topic.
Bonus tip: Once you complete an interview, be sure to ask the source to refer you to other people you can interview. Networking this way can open some amazing doors.
Do you have any tips about finding interview sources? Share them with other writers by posting them in the comments.