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Light Reading: Writing Mother’s Day Cards for Hallmark

This is a new (and for now, occasional) feature at B&B. I hope to use “Light Reading” as a way to share interesting writing-related articles I find outside the traditional trade routes. In this first installment, the article comes from Boomberg Business Week.

In honor of the 100th anniversary of Mother’s Day, they’ve published an article about writing this very specific type of greeting card. ┬áIt includes a graphic on what makes a Mother’s Day card of card sell.

Writing Mother’s Day Cards for Hallmark: An Inside Look by Clair Suddath.


Would you be interested in seeing more information about writing for the greeting card market on B&B? If so, comment and let me know.


Happy Mother’s Day and happy reading!

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